Categories: Scrubs

Man enough to be a nurse?

Image: David Leahy | Cultura | Getty Images


A recent article in the Orlando Sentinel has re-focused attention on a 2002 ad campaign designed to break down gender stereotypes in nursing.  The “Are You Man Enough to Be  Nurse?” campaign was the brainchild of the Oregon Center for Nursing; its focal point was a black and white print ad featuring a line up of manly men who just happened to be nurses.

At the time, the campaign took some heat from nurses who deemed the ad “too macho.”  A small number of nurses believed the ad played up the nurses’ masculinity while ignoring their caregiving capacities.  Couldn’t the guys have at least smiled, they wondered?

But research from the American Assembly for Men in Nursing suggests the ad was right on target.  A 2005 AAMN survey found that men believe that images and ad campaigns depicting action, diversity, teamwork, technology and nurses as heroes may attract men to nursing, while men are turned off by ads that depict nurses as handmaidens or subservient to physicians.  Males also reject ads that reinforce stereotypes, including the nurse-in-white-uniform stereotype.

Considering the controversy over recent portrayals of nurses in the media, maybe all future ad campaigns should portray nurses as heroic, diverse healthcare providers?

Jennifer Fink, RN, BSN

Jennifer is a professional freelance writer with over eight years experience as a hospital nurse. She has clinical experience in adult health, including med-surg, geriatrics and transplant; she also has a particular interest in women’s health and cancer care. Jennifer has written a variety of health and parenting articles for national publications.

Recent Posts

Leadership Qualities for Students

When we discuss students, we always mention their qualities. Those qualities show what they are…

11 months ago

A Comprehensive Guide to Dual Diagnosis Treatment Options

If you or someone you know is juggling mental health issues alongside substance abuse, understanding…

12 months ago

How To Take Care Of Your Mental Health While Following The News

For the last couple of weeks, the Israel-Hamas conflict has taken over the news cycle.…

12 months ago

Eyes on the Future: Innovations in Eye Treatment Lenses

Our eyes are invaluable, serving as our windows to the world. The ability to see…

12 months ago

Vision Issues Are on The Rise Among Nurses: Why and What to Do About It

Undoubtedly, one of the most demanding and challenging professions is nursing. Nurses work long hours in…

12 months ago

Echocardiography as a Diagnostic Tool: How Cardiologists Use Echo to Assess Heart Health

Echocardiography, or echo for short, is a key diagnostic test used by cardiologists to assess…

12 months ago