4. Maybelline Great Lash Waterproof Mascara ($4.50). A classic, affordable product with serious lasting power, this mascara has been around for decades! It applies evenly, defines and separates, doesn’t clump and has a great brush. A Riteaid.com user raves: “This mascara lasts and lasts. Other top brands may go on thicker initially, but they always flake. Not this brand. You do have to apply two to three coats to get the thickness you want. Great Lash is affordable and long-lasting….no flaking.