2. Urban Decay Eyeshadow Primer Potion ($20). Sweep this primer onto eyes before applying eye shadow. It makes eye makeup pop, extends wear and prevents creasing. One Sephora user raves: “I tried this product because I heard it works well, and I was actually amazed by it! I went to work all day, then to a party, and was so tired I went to bed that night without taking my makeup off. The next morning, my eyeshadow was STILL perfectly intact! I definitely recommend this product. Five stars!”